Powered by Atomic Marketing Agency, ParkSpark helps holiday parks boost occupancy, maximise revenue and grow direct bookings through data-led marketing.
ParkSpark, powered by Atomic Marketing Agency, exists for one reason: to help holiday parks increase occupancy, maximise revenue and grow direct bookings.
Using a unique combination of data analysis, commercial insight and strategic marketing, we identify opportunities within your park and turn them into campaigns that deliver measurable results. Whether it’s filling quieter periods, improving accommodation performance or increasing holiday home sales, ParkSpark helps you make every marketing pound work harder.
ParkSpark is a specialist holiday park growth service, powered by the team at Atomic Marketing Agency.
Founded by Tom Bushell in 2022 following his work managing marketing for one of Scotland’s largest holiday park operators, Atomic has grown into a team of nine specialists dedicated to the UK holiday park industry.
Today we work with parks across the UK, from independent family-run businesses to multi-park operators, combining commercial thinking with creative marketing to deliver one shared goal: more bookings, greater revenue and stronger long-term growth.
Our approach is built around a simple cycle: Report. React. Improve. Repeat. We continuously analyse occupancy, booking trends and performance data, adapting marketing activity throughout the year to ensure every opportunity is maximised.
One of our proudest results saw us generate over £500,000 in additional revenue for a multi-park operator, increasing revenue by 12.5% while reducing their overall marketing spend.
Everything we do is designed to help holiday parks sell more holidays, generate more direct bookings and maximise revenue.
At ParkSpark, we believe successful holiday park marketing isn’t about spending more. It’s about making smarter decisions with better data.
By combining commercial insight, creative marketing and continuous optimisation, we help holiday parks unlock hidden revenue, reduce reliance on OTAs, increase direct bookings and build stronger, more profitable businesses.
Whether you’re an independent park looking to fill more pitches or a multi-park operator searching for measurable growth, ParkSpark becomes an extension of your team, focused on one thing: delivering results.
Find out more: Visit ParkSpark
We don’t add partners to the HolidaymakerXP Community lightly. ParkSpark earned its place because it solves a problem every one of our clients shares: how do you turn spare capacity into revenue without simply throwing more budget at it?
Atomic’s team lives and breathes the holiday park sector. They understand PMS data, seasonality and the commercial pressures parks face, which means the marketing they build is grounded in real occupancy and revenue numbers rather than generic campaign templates.
That data-first approach lines up closely with how we think at Holidaymaker: better decisions come from better information. ParkSpark’s Report, React, Improve, Repeat model complements the reporting and MIS tools already in your Holidaymaker system, giving you a joined-up view of performance and a partner who can act on it.
For our community, that means a trusted introduction to a team who can help fill quieter weeks, sell more holiday homes and reduce reliance on OTAs, without you having to vet another agency from scratch.
