Kimberley Ramsey of TigerTMS opens XP Hospitality Dorset with a straight view of which guest tech earns its place for independents.
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Laurence Cornwall-Watkins of Bright Blue Day returns to XP Hospitality Dorset with big-brand AI marketing for independents.
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Dr Elvira Bolat of Bournemouth University explains why some storytelling earns real trust with guests and other content just adds to the noise.
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