Thomas Scarrott of Vale Holiday Parks on a hot, extreme summer, why guests now ask AI instead of Googling, and the case for a shared holiday park loyalty scheme.
Read more
Ali Carmichael of Experience UX explains which reassurance to add before payment, how to fix forms and errors, and how a warmer confirmation page makes booking feel exciting.
Read more
Daniel Phillips of JMS Planning explains what the draft planning framework's rural tourism policy could mean for parks, where AI helps with planning, and why judgement stays human.
Read more
Setting up AI well matters more than the tool you choose. Melanie Brook of JEM Marketing explains what to gather first, how to brief the tool and who checks output.
Read more
Hear how a family-run group balances data and instinct. Thomas Scarrott of Vale Holiday Parks on where AI already helps, why real paying guests beat influencer content, and grounded decisions.
Read more
Two Devon park managers picture a smarter, more personal park. Their views: chatbots, self check-in beside a staffed desk, flash sales that teach guests to wait, and pausing notifications.
Read more
Find out why AI magnifies messy park data rather than fixing it. Andrew Blackie of Elite Dynamics on Power BI and margins, automated owner upgrade campaigns, and daily Copilot use.
Read more
Get benchmarks for your booking journey. James Bouldin of ParcVu shares the abandonment rate he quotes, why stays are getting shorter, and why he favours joined-up tools over one platform.
Read more
Rob Cartwright of Skentel explains how remote sensors take meter readings and repetitive site checks off a park team's hands, and how to find the cause of EV charging faults.
Read more