Tom Wright of Upperdog shares what is working in independent hospitality's digital marketing, and where the quick wins are hiding.
Tom Wright is Head of Paid Media at Upperdog. He is an award-winning digital marketer with more than 15 years leading activation teams, including as Global Programmatic Lead at WPP Media and Director of Programmatic and Paid Social at OMD EMEA.
His session: What independent hospitality gets right (and wrong) in digital marketing. Tom cuts straight to what is working and what is not, and where the quick wins are hiding for operators without a marketing team behind them.
About Upperdog: a Bournemouth agency working across web design, development, branding and paid media, with a particular focus on hospitality and leisure businesses across Dorset and the South West. Google Premier Partner and Meta Business Partner, trusted by BMW Motorrad, Toolstation, Hallmark Care Homes and Unity Leisure.
Find Tom on LinkedIn and Upperdog at upperdog.co.uk.
XP Hospitality Dorset is free to attend, on Tuesday 13 October at Martin’s Bar & Restaurant, Highlands End Holiday Park, Bridport.
Event details
Celebrating independent hospitality across Dorset and the South West. Martin's Bar & Restaurant, Highlands End Holiday Park, Bridport. Free to attend.
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