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A first-timer's view of XP Hospitality Edinburgh 2026: what Scottish tourism leaders, HARPA, Zonal and others said on policy, websites and AI, and why independents do better sharing.
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Ali Carmichael of Experience UX explains which reassurance to add before payment, how to fix forms and errors, and how a warmer confirmation page makes booking feel exciting.
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Kimberley Ramsey of TigerTMS opens XP Hospitality Dorset with a straight view of which guest tech earns its place for independents.
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