Why a native guest app suits your holiday park

Your guests do most of their browsing on a phone. Ofcom’s 2025 research on how the UK goes online found that most online time is spent on a smartphone, where the average adult uses 41 apps a month.

On this page

• Why a guest app?
• How Holidaymaker builds its apps
• What does this mean for you?
• It works alongside what you already use
• Always improving

Guests expect the same from your venue: information and updates on the phone in their hand.

Why a guest app?

• Guests can help themselves, any time of day
• Stay information in one place
• Updates and notifications as things happen
• Information and FAQs on the go

How Holidaymaker builds its apps

Holidaymaker builds native iOS and Android apps, fully branded to your venue, rather than web wrappers. The app carries your name, not ours.

“We recognise the importance of mobile technology in modern travel. … From browsing your facilities and events, exploring the local area, to ordering a takeaway or booking a table, all at the fingertips of your guests.” David Lakins, Co-founder, Holidaymaker, 2024

Many alternatives run as web apps in a browser. They can be convenient, but they sit outside the app store and often feel slower than an app installed on the phone. A native app is built for the phone it runs on.

It works alongside what you already use

Holidaymaker can work with your existing booking system, food and beverage provider, EPoS and on-site teams, so you don’t need separate apps. See the integrations we work with.

Always improving

Guests’ needs keep changing, and so does the product. What your guests and clients need shapes our roadmap, and the partners we choose to work with.

Related reading: the guest app overview and what a mobile concierge app is.