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A first-timer's view of XP Hospitality Edinburgh 2026: what Scottish tourism leaders, HARPA, Zonal and others said on policy, websites and AI, and why independents do better sharing.
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Tom Wright of Upperdog shares what is working in independent hospitality's digital marketing, and where the quick wins are hiding.
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Jon Moxon of Travel Chapter shows what it takes to build a large independent operation that owns its guest relationships.
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