We’re pleased to welcome James Murphy to XP Hospitality at Beverley Holidays.
As PPC Manager, James leads all of our pay-per-click efforts. He is responsible for creating Google Ads, Microsoft Ads and Meta Ads strategies as well making sure all clients have the most up to date PPC advice.
James has worked in PPC for over 8 years in agencies across both the UK and Canada. He’s someone who prides himself on building excellent relationships with clients and knowing his clients needs inside out.
James has worked with hundreds of different clients in his career with all kinds of budgets and always looks for the common sense approach above all – PPC can be very complex and he aims to simplify it!
His talk will be titled… How to build your brand and not pay interest on it – why brand should not be the focus, alternatives and what you can do to build and improve your paid activity.
Chalk & Ward is an independent full-service marketing agency specialising in branding and digital marketing, headquartered in Exeter.
Founded in 1998, they have served as long-term, trusted partners to brands across hospitality, food/drink, and tourism for over 25 years.
The agency emphasises 100% transparency, zero bull, and a client-success-first philosophy built on challenging ideas with commercial insight.
Recent leadership transitioned to MD Alister Tickle in 2024 after Robert Chalk’s 26 years.
Find out more
Beverley Holidays, Wednesday 25th March - For everyone working in hospitality, leisure and visitor experiences in the South West.
Read more
A place for the people shaping eXPerience across hospitality, leisure and tourism.
Read more
Stories, insights, ideas, and experiences shared by people from across the industry and beyond.
Read more