The Holiday Park People are exactly what their name suggests. Sector people, supporting sector people.
Launched in August 2024, they were built on a simple idea. Take years of lived experience across holiday parks, suppliers and manufacturers, and turn that into practical support that genuinely helps businesses perform better. Not theory. Not recycled corporate slides. Real, usable thinking shaped by time on the ground.
They work with holiday parks, service partners and manufacturers across the UK, focusing on the areas that most directly affect commercial performance and confidence inside teams.
The Holiday Park People support businesses across six core areas:
This isn’t abstract consultancy, it’s hands-on, commercial and rooted in how parks actually operate. From improving the performance of holiday home sales teams, to sharpening marketing that drives better enquiries, to lifting pitch yield through clearer positioning and smarter strategy, their work is practical and measurable.
They also bring teams with them. Training and events sit alongside commercial strategy, because confident, well-supported people are what make growth sustainable.
They are not a one-size-fits-all consultancy.
The Holiday Park People build trust first. They work closely with owners, directors and operational teams, often becoming an extension of the business rather than an external adviser dropping in with recommendations.
Their style is people-first and commercially focused. Honest. Down to earth. Creative without being theatrical. Direct without being abrasive.
They understand the pace, pressure and personality of the holiday park sector. That sector understanding matters. It means conversations start further forward and solutions are grounded in reality rather than ideal scenarios.
Holidaymaker exists to reduce friction across the guest journey and support calmer, more joined-up operations. The Holiday Park People focus on strengthening sales, marketing, yield and team confidence inside the business.
Both are grounded in the same belief. This sector deserves practical support from people who understand it properly.
If you’re working on commercial performance, sales structure, marketing clarity or team development within your park, The Holiday Park People are worth knowing.
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The community network of partners and friends from across the sector.
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