Direct to guest marketing means talking to your guests through your own tools, without relying on OTAs or booking engines. See what it includes and why it matters on site.
Direct to guest marketing means speaking to your guests without relying on third parties. Instead of OTAs or booking engines, you use your own tools, such as screens, an app, your website, your systems and chat, to share offers and experiences during their stay. It is one way to protect your brand and build loyalty.
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Direct to guest (D2G) is marketing that puts you in direct contact with your guests, without going through OTAs or other third parties.
It is not the same as holiday cottage booking software or a PMS. Those systems process the booking. Holidaymaker sits alongside them and connects your data to guest-facing tools: apps, screens, kiosks, your website and chat. That lets you manage guest communication on your own terms.
Think of it in two layers. Booking management is the admin layer. Direct to guest is the guest communication layer on top.
Holidaymaker’s Direct to Guest Marketing™ is delivered through a branded guest app and includes:
Competing for visibility through PPC, SEO or social media alone no longer goes far enough. Guests expect clear, direct contact when they are on site. Direct to guest gives you:
Holidaymaker’s integrated platform helps parks and short-stay providers keep in touch with guests across every surface: screens, apps, chat and more.
Is Holidaymaker a booking system? No. Holidaymaker is not a PMS or holiday cottage booking software. It works alongside those systems, giving you guest-facing tools like screens, apps and chat to stay in touch with guests.
How does direct to guest marketing work on site? By showing guests relevant offers and information while they are on site. That could be a promotion on a café screen or an offer in your guest app.
Can direct to guest work for short-stay or cottages as well as parks? Yes. The same tools can be used by cottage operators and short-stay providers. The focus is on keeping control of the guest relationship.
What guest insights can I get from Holidaymaker? Interactions across apps, screens and chat show you what guests engage with most. That helps you sharpen promotions and make clearer decisions.
Cover photo by Kevin Dowling on Unsplash
Related reading: direct to guest marketing strategy.
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