Around 85 people joined us at The Crown in Blandford Forum on 22 October 2025 for talks, tech demos and open conversations. Catch up on the sessions and slides.
On Wednesday 25 March 2026 we gathered at Beverley Holidays in Devon for XP Hospitality, a free day for everyone working in hospitality, leisure and visitor experiences in the South West.
Speakers from digital, tech, operations, experience and sector bodies shared practical ideas to take straight back to work, with plenty of time to talk in between. We have written up every session, so you can catch up on anything you missed.
XP Hospitality is free to attend, because we believe knowledge shouldn’t come with a price tag. Expect honest talks from people doing the work, time with the speakers, and a room of people who run places like yours.
Find upcoming dates on the events page.
Claire Flower, HARPA Chair, explains why relationships underpin every successful park, what HARPA offers members, and why the proposed Tourism Levy worries operators.
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James Murphy of Chalk & Ward explains why bidding on your brand name wastes budget, with fixes for Google and Meta and a case for spending from Boxing Day.
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Dave McRobbie of Holidaymaker unpacks the persuasion tricks booking sites rely on, from scarcity to social proof, and the regret they can cause. Plus an audit for your booking pages.
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