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Jason McCowan of Zonal, In Good Company podcast

In Good Company E01 - Zonal

Dave McRobbie of Holidaymaker talks to Jason McCowan of Zonal about hospitality trends in 2026, using data to improve food and drink performance, and technology that helps without adding noise.

Dave Mac Holidaymaker

HXP Admin

Jason McGowan Sales Lead at Zonal

About this episode

In this launch episode of The eXPerience Podcast, Dave McRobbie speaks with Jason McCowan from Zonal about what they are seeing across hospitality in 2026.

The conversation covers sector trends, the role of data and reporting in shaping F&B performance, the growing pressure on operators, and how technology can support experience without adding noise. It is a relaxed discussion between two people who know the industry well and respect its realities.

  • Current hospitality trends affecting parks and venues
  • The importance of understanding your guests and their behaviours
  • Technology that supports operators rather than overwhelms them
  • Relationships, trust and long-term thinking in a changing market

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