Lyndsay Coombes of MetPow explains how guests of different ages really use tech, why constant selling backfires, and how energy data can expose hook-up pricing that squeezes margins.
In this second episode of In Good Company, Dave McRobbie speaks with Lyndsay Coombes, Business Development Manager at Metpow, about how guest behaviour and energy management are changing how parks need to think.
A big part of the conversation centres on digital behaviour across generations. Lyndsay talks about 45 to 60 year olds as digital immigrants who adopted tech later and often use it heavily because it still feels novel, millennials sitting somewhere in between, and the next generation as digital natives who simply expect technology to work without fuss. That difference matters when you design guest journeys.
The assumption that an 80 year old will not download an app is increasingly outdated. Many already manage their lives through their phones. At the same time, younger guests who are completely comfortable with tech are also the quickest to abandon it if it feels awkward or repetitive. It is less about age and more about expectation, and about how much patience people have, whilst on their increasingly more precious holiday.
Since Covid, people feel busier and more stretched. Social media has shortened attention spans. Guests do not want to be sold to constantly. They want to see what is available, understand it quickly and choose in their own time. Parks that make things visible and easy tend to win trust.
From there, the discussion moves into how systems should work together. Lyndsay is clear that the answer is not more standalone apps competing for attention, but better connection between the systems parks already use. When guest apps, booking platforms, PMS providers and infrastructure tools like Metpow connect properly, the experience feels simpler for guests and clearer for operators.
Energy becomes a practical example of this. Through Metpow’s work, parks are gaining better visibility over consumption and starting to manage it more deliberately. That visibility also exposes gaps, including situations where electric hook up pricing and actual usage do not line up, putting pressure on margins. Energy is part of the operational picture and part of the guest experience, whether we acknowledge it or not.
They also touch on sustainability, not as a headline, but as day to day practice. Reducing waste, understanding usage and designing smarter systems is not about trend language, it is about running better businesses.
Lyndsay’s background across overseas tour operations, Crealy, Hoseasons and now Metpow gives her a grounded view of how parks really operate, which keeps the conversation practical rather than theoretical. It is an honest discussion about expectation, pressure and how parks can make life easier rather than more complicated.
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