See how a branded park app helps you share information, send timely notices and hear back from guests, so they queue less at reception and enjoy their stay more.
Good communication is the difference between a guest who has to hunt for answers and one who just gets on with their holiday. A branded park app puts it all in their pocket.
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Your guests should not need to wait at reception or play phone tag to find out what is on. In the app they can find your facilities, activities, events and food and drink in one place, with offers and feedback alongside. Walking trails, kids’ club times and dining options are all a few taps away.
It helps your team too. Guests who can answer their own questions give your staff fewer repeat conversations. When something changes, you update it once in the Holidaymaker CMS and it is published everywhere your guest looks.
Is bad weather changing your schedule? Tell your guests through the app, so everyone is in the loop before they ask.
Park teams can send these as notifications: welcome messages on arrival, general park information, site and safety notices such as closures and weather warnings, and farewell messages after checkout. Promotional offers, re-booking messages and add-on upsells cannot be sent as notifications, so keep those to the app’s own pages.
Not every guest needs the same thing. A guest, a holiday home owner and someone thinking of booking all want different information. With guest logins connected to your systems, the app can show people what is relevant to them, from on-site and nearby attractions to events, offers and holiday home sales.
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When your booking system is connected, guests can log in with their booking to personalise the app, so there is less back and forth about their stay. Connected booking also lets you route reservations through your own branded experience, rather than a third party.
Talking to guests does not stop at giving them information. A place to leave feedback gives you a direct line to what is working and what needs attention, while the guest is still on site and you can do something about it.
A branded holiday park app puts your information, offers and updates in one place on your guests’ phones, so they find answers themselves and your team spends less time repeating them.
Information that lives in the app does not need reprinting every time something changes, so there are fewer leaflets and notice boards to keep up to date.
Cover photo by Jonas Leupe on Unsplash
Related reading: push notifications for holiday parks and our guest app overview.
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