Key Digital is a specialist technology and digital partner for the tourism and visitor-economy sector.
They combine deep technical expertise with real-world tourism insight to help holiday parks, attractions, destinations and hospitality brands build better digital experiences, increase direct bookings, and own their guest relationships.
Their team works across website development, system integrations, booking engines, apps, data, and AI-ready content – translating complex technology into practical, commercial solutions that work for both operators and guests.
Founded in 2007 by David Lakins, Key Digital has grown up alongside the UK holiday park sector. The team works with some of the best family-run and independent park groups in the country, building long-term relationships and getting under the skin of how parks really operate day to day.
It’s a hands-on, practical approach to technology and digital – focused on what actually works for guests and park teams, not buzzwords. David is also well known within the sector as a speaker and strategist, regularly sharing insight on digital, technology and how tourism businesses can adapt and grow.The team is well known within the sector for sharing practical insight on digital, technology and the future of tourism.
Key Digital helps tourism and visitor-economy businesses use technology and digital properly — simplifying complexity, improving guest journeys, and supporting long-term growth.
Building on its work with holiday parks, Key Digital identified a growing need for stronger guest engagement and on-park technology beyond traditional websites. This led to the creation of Holidaymaker as a separate business, focused on helping parks own the guest relationship through apps, digital signage and connected on-park experiences.
As you can see here, Holidaymaker now operates as its own platform, while continuing to complement Key Digital’s wider technology, booking integration and digital strategy work across the sector.
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Key Digital is an active part of the Holidaymaker XP community, working alongside park teams and partners to share ideas, experiences and what’s actually working on the ground. Through events, workshops and open conversations, the focus is on guest engagement, better experiences and practical tools parks can use day to day. Being part of this community helps Key Digital stay closely connected to the real challenges parks face, while contributing to a more collaborative, innovative and forward-thinking holiday park sector.